I help early-stage Web2 and Web3 tech startups unlock growth through better distribution — across marketing, sales, BD, partnerships, and community.

Over the years, I’ve built companies, corporate business units, launched media products, run sales teams, created content that converts, and advised founders on everything from market positioning to sales channels. I love the messy zero-to-one stage — where experiments turn into systems, and insights become scalable growth.

Today, I work fractionally with founders who need a senior operator to help shape GTM strategy, build distribution muscle, and execute fast.

I’m especially useful if:

• Your project has a product–market promise but needs distribution clarity
• You’re pre-hiring a growth lead but need traction now
• You’re nearing product or token launch and want help with go-to-market and narrative
• You’re building but have low traction and want to shape the product and find the right market to scale

Alongside consulting, I run a few projects of my own:
→ Web3Magic – a podcast showcasing unique Web3 projects, founders and artists
→ BuildBetter – a newsletter helping Web3 builders grow faster, smarter

I’ve also run a language-learning publishing company, a music club and restaurant, and once created a series of cartoon-history posts on Christian Easter traditions — because why not?

If you’re building something interesting and want help turning it into a movement, a market, or momentum — let’s talk.