Paul Hughes

I am an experienced digital marketing and communications manager who specialises in social media, data-driven campaign improvement (paid, organic search and integrated campaigns) and online user experience. I have delivered tactical and strategic planning in both the private and public sectors and led large-scale website projects including replacing business websites, and delivering content and social media plans.

I have a strong technical background (server administration, software and web development) and use this experience to give me a more informed perspective on how to make the most of technology in marketing. I have a keen interest in new and emerging platforms such as mobile, geo-social and platform-agnostic digital media.

I am also engaged in academic research into the marketing communications, psychology and technology issues surrounding social media, digital communications and mobile internet technology. Applying the latest innovations to my work and integrating work experiences into my research keeps my knowledge and skills sharp and on the leading edge.