Pita Juarez

Filmmaker, media, and communications in United States

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A queer, immigrant woman of Guatemalan descent, Pita Juarez is a filmmaker, strategist, storyteller, organizer, and creative, based in Phoenix. With roots in the progressive movement in Arizona, Pita challenges the “status quo” by shifting cultural narratives, empowering marginalized communities, and uplifting unspoken stories while transcending traditional media boundaries in the fight for environmental justice.

Pita is a vital force in filmmaking, social justice and storytelling. Critically-acclaimed as the Director and Producer of the award-winning documentaries “You Racist, Sexist Bigot,” and “La Morena” which have since been integrated into academic curriculum at Arizona State University, Maricopa County Colleges, the University of Arizona’s Libraries Special Collection, her filmmaking is foundational to movement storytelling in academia.

Pita’s work further includes political advocacy and investigative journalism. She has been acclaimed in the National Geographic, CNN Latino, Remezcla, NPR and Univision. In 2022, Pita was featured as a Grist “50 Fixer for Arts & Media” as an innovative creator at the forefront of shaping a new climate narrative.

From organizing to strategic communications, Pita’s work builds bridges across advocacy and journalism while cultivating an innovative approach to filmmaking grounded in movement storytelling. By centering authentic and underrepresented community voices, Pita has developed a holistic framework to multicultural movement building, from local organizing to the big screen.

Pita is currently the National Communications and Creative Strategies Director for Chispa, League of Conservation Voters. Currently, Pita is directing and producing her debut environmental justice film, “As Long as the Grass Grows.”

  • Education
    • Arizona State University