KEN kisselman

KEN kisselman
is an ‘Outside-The-Box’ Thinker and Artist.

KEN is an Integrated Marketing Strategist, Catalyst, and Creator specializing in helping interdisciplinary agency and client teams think through opportunities to communicate, build branded relationships, and achieve ROI through digital interactive experiences as integrated components of cross-channel marketing and business initiatives.

15+ years professional experience devising, delivering, and optimizing integrated interactive programs working with digital & traditional agencies, media communications companies, and consulting clients.

25 + years intellectual background exploring how mythic storytelling in mass media and popular culture establishes individual/collective identity and influences consumer/social behavior

Comfortable addressing Content, MarComm, eCommerce, and B2B&C eBusiness challenges; KEN has guided programs for clients including: Aeropostale, Acuvue, AOL, Beck’s Beer, BMS, Bowcraft, Crazy Eddie, Dentyne, Gardasil, Gilat, GolfMax, GSK, Imodium, J&J, Lowe’s, M&M’s, March of Dimes, Merck, MTV, Nickelodeon, NSVRC, PA State Senate, Penske, PUC, Reach, Revlon, RJ Reynolds, RotaTeq, Silicon Graphics, Spaceport America, Splenda, Tylenol, VIR, Willis, and numerous local/regional advertisers and news/content publishers

KEN has led online channel strategy for the launches of both the first MSA cigarette consumer web presence (RJR: Doral) and the world’s first cancer vaccine (Merck’s Gardasil).

KEN’s skills
in Socratic Consultation, Consensus Building, and Workshops & Activities grow from the methodological penchant & praxis of his academic roots sharpened by professional training & practice.

KEN’s work
in Cross-Channel Marketing and eBusiness
is grounded in an academic background as a Media and Cultural Theorist focused on the evolution of visual, textual, performance, and participatory communication from oral to literate to post-literate cultures.

KEN has a BA from Drew University and a Postgraduate Degree with additional research at The University of Wales, Lampeter

Strategy, Analysis, Ideation, Facilitation…
“I’d like to help you think things through”