Rafael Yepez

After studying Business Administration, (emphasis in Marketing), at the College of Business and Economics at California State University - Fullerton; I quickly entered into the realm of "retail management," to discover a longing for thee 'next challenge' in my professional career.

I then decided to utilize my then dormant marketing acumen at VMConfig; a virtualization, data storage, cloud computing, disaster recovery, network infrastructure, and document management solutions provider. As Director of Sales and Marketing, my primary objective was to seek-out and broker new business opportunities between perspective clients and principals. I devised direct mail, e-mail, text, and phone marketing campaigns on a variety of product and service offerings. I cut my teeth on CRM (Customer Relationship Management) tools such as Sales-Force, putting in a minimum of 50 hours per week.

Still with a yearning for creative freedom, I teamed up with a vareity of supremely talented graphic designers web developers, and was forced to master Adobe Creative Suite tools such as "Photoshop, Illustrator, and InDesign." All of my personal and professional education and experience led me to initiate a dream in January of 2009...

A dream to, "RE-connect with your PUBLIC... REPUBLIC!"

Now, as Principal of Republic Design Company, I help our clients transform themselves and their markets. Whether they are redefining their promise, reinvigorating their internal culture or setting a new mandate; I guide them to achieve their goals with crafted and innovative creative design and accountable brand strategy.