Ranjun Chauhan

With a strong background in enterprise sales, Ranjun moved to marketing in 2008 as a lead social media strategists in IBM's Software Group division. During this time he launched and managed new online communities on ibm.com, Twitter, Facebook, LinkedIn, SlideShare and several blogs. He worked to integrate social media with traditional marketing campaigns around product launches and major events like the Information on Demand Conference. Within the first year many of these communites grew to be the largest IBM managed communities.

Ranjun also worked closely with specific Subject Matter Experts to develop their own digital eminece through blogging, Twitter, and SlideShare. Through the use metrics he was able to increase engagment between key SME's and IBM customers, partners, and industry analysts.

He than applied his practical social media experience on the Corporate Digital Strategy Team. In this global role, he worked to educate social media strategists world wide through guidance material, how to videos, and by identifing useful internal and external tools. With over 700 social media strategists across IBM's global marketing operations, Ranjun improved the day to day social media practice.

With the launch of the IBM MobileFirst brand, Ranjun took the lead to establish and grow a new community. He took a fledgling Facebook page from 200 fans to over 4000 fans withing a 30 day period. He worked with agency partners develop creative materials and KPI's for the launch of the new brand. He also worked with over 100 mobile/tablet/device experts to create thought leadership in the mobile enterprise space.

Ranjun was a recognized leader at IBM and had the designation of a "Business and Technical Leader" and was a part of the "Top Talent" program.

Ranjun now works with the worlds largests technology companies to establish a technology platform with HootSuite. With the explosion of Social Media, Social Intelligence has become a growing area for all businesses. Ranjun has emerged as a thought leader in this space and is working to develop a standard set of practices around the use of tools, reporting and business intelligence.

Ranjun has an Undergraduate Degree in Sociology from UCLA, and has an MBA from The UCI Paul Merage School of Business.

Ranjun resides in Southern California and lives an active lifestyling enjoying California's surf, hiking, and rockclimbing locations.