Raymond Pirouz

Raymond Pirouz is faculty of marketing at the Richard Ivey School of Business at Western University, teaching in the HBA, MBA and Executive Development programs.

Raymond was originally inspired by the juxtaposition of science, technology, design and business while working at the Product Assurance Office at NASA's Jet Propulsion Laboratory (JPL), where he interfaced with senior JPL engineers to develop milestone reports on high profile space missions. It was at JPL in 1993 where Raymond was first introduced to the internet and Mosaic -- the graphic web browser. Soon thereafter, Raymond attended the Art Center College of Design, graduated with honors, worked as an interactive advertising art director and twice earned the Pioneer Direct Marketing Award. Raymond then wrote his first book and launched a consultancy where he worked with brands like Adobe, American Century Mutual Funds, Caltech, Cathay Pacific, Honda, NASA/JPL, Panasonic, Toyota, USC, Virgin Records and others. An e-Learning pioneer, in 1998 Raymond developed a two-year curriculum in design and taught it to an online student body. Before transitioning to teach and consult full-time, Raymond served as Director of Marketing at lynda.com, a subscription-based online publisher of video training material for teachers, students and creative professionals working with digital media.

Raymond has authored three books and his work has been featured or cited in publications as well as in the popular press. Raymond has served as a judge for design and advertising competitions, spoken at a number of conferences, sat on panels and taught at UCLA Extension, the Art Center College of Design, the Paul Merage School of Business at UC Irvine and the Master of Digital Experience Innovation (MDEI) program at the University of Waterloo | Stratford.

Raymond continues his consulting practice, drawing on insights at the intersection of design, technology, commerce and culture.