Mahler Humphrey

Well actually, linking is not fun at all. The truth is, it's quite tedious. Seeking, responding to requests and adding links does take time and effort. But, if you're not positively building the proper way to links you're planning to be left out. My dad discovered http://linkemperor.com by browsing newspapers. Quite simply, your website is likely to be 'Lost in Cyberspace.' The basic truth is Google, and to a lesser degree, other important search engines, prize sites with links from appropriate and important pages.

If you like your website to deliver lots of specific search-engine traffic (and who not?) you'll find two equally essential factors:

1) plenty of keyword-rich, search-engine friendly material

2) plenty of related, incoming links from your sources

For real success you should include THESE two methods. Don't focus on one and not another.

So, how would you start building your links? It's not rocket science, but it takes time and energy, as I said. From my own experiences, here's what you ought to do:

1) Down load and install the Google Toolbar:

http://toolbar.google.com/

This will show you the PageRank of the page you are watching. PageRank is a measure, rated from 1 to 10, of the 'value' that Google gives to that site. There has been a lot discussing PageRank. You don't need to become obsessed with it but it's an essential consideration when determining WHO to link to. A link from a PR-5 page is worth A lot more when compared to a PR-0 page.

2) Begin a reference or links directory for your site. This lets potential link partners see that you're willing to trade links. You must make it clear in your links pages what your linking policy is i.e. under what circumstances you'll consent to trade links.

3) Your goal should be to build a resource directory that's relevent to your business. Don't try to create a Yahoo with umpteen different groups. Keep your listing concentrated in your site topic. When you first begin you'll be prepared to link to anybody in exchange for a link FROM anybody. This can be a mistake. Show patience and choose your link partners carefully.

4) Before requesting a link from still another site, include that site to your service. Because you think their site would-be of interest to your visi