Experienced Analyst with a decade-long track record in the internet industry, specializing in Digital Analytics, Marketing Automation, solution design, and product management. A dynamic professional with an MBA in Marketing from MET Institute of Management, Mumbai, and a Bachelor's degree in Computer Science from SFIT, Mumbai.

Currently serving as a Product Owner at Standard Chartered, I have successfully developed, tested, and executed comprehensive product strategies and roadmaps, resulting in a substantial increase in Customer Satisfaction (CSAT) and improvement in Net Promoter Score (NPS) within a year. My approach involves collaborating closely with stakeholders to prioritize product features based on customer usage and behavioral data, optimizing the Customer Journey and enhancing overall user experience.

In addition to my role at Standard Chartered, I have led and managed campaign analytics projects in the healthcare and pharma domain, collaborating with cross-functional teams and ensuring successful project delivery. I have a proven track record of developing automated dashboards, user personas, and segmentations using leading Web Analytics tools, enabling customization, optimization, and personalization of marketing strategies.

My expertise extends to managing product marketing budgets, utilizing data analytics for campaign optimization, and overseeing analytics platforms for accurate tracking of digital campaigns. I am proficient in designing and maintaining marketing workflows, user acquisition processes, and operational communication using leading marketing automation platforms.

As a digital media planning strategist, I have led client-agency relationships, executed digital media campaigns across various platforms, and managed budgets up to $500k. I am adept at analyzing and presenting comprehensive campaign reports, providing valuable insights, and recommending improvements for future campaigns.

During my tenure at Metalworks as a project associate, I facilitated rapid prototyping and product innovation, establishing partnerships with startups and product development firms to meet custom requirements.

Known for my proactive approach to learning and staying updated with the latest trends in data analytics and visualization techniques, I bring a wealth of experience to any role, contributing to business growth, optimization, and success.

Let's connect and explore opportunities for collaboration and innovation!