Rick Schwarz

The only predictable element of life is its unpredictability. When Rick Schwarz graduated from the University of Georgia, a career in marketing and communications never crossed his mind. While technically not an entrepreneur, an entrepreneurial spirit has served him well. The willingness to learn, fail, and improve enables him to succeed.

As a Social Media and Marketing Analyst for Bobbleheads.com, Rick specializes in social media, content creation, SEO, and analytics. He enjoys connecting with bobblehead enthusiasts around the globe and promoting the Bobbleheads.com brand to new audiences on a daily basis. In an age where "content is king," his creativity knows no bounds.

Rick has accomplished a lot in a relatively short amount of time while managing three separate and unique brands at Bobbleheads.com. Key social media metrics are up across the board, including increased brand awareness, community engagement, and sales conversions. He's established new content channels and vastly expanded the content library with a variety of multimedia. Keyword-rich and relevant content has also led to improved search rankings for short and long-tail keywords.

Here are a few of the highlights:

• Increased social referrals to Bobbleheads.com by 551% (466 to 3,035) vs. same 2012 period; Increased social referrals to CustomBobbleheads.com by 26% (319 to 403).
• Increased social conversions via Bobbleheads.com by 150% vs. same 2012 period; Increased social conversions via CustomBobbleheads.com by 200%.
• Increased Facebook fans by 172% (671 to 1,824); Increased Twitter followers by 8%.