I am a marketing strategy consultant and founder of Right Chord Music (RCM).

RCM create solutions to help challenger bands behave like challenger brands. In response to multiple requests for management, we have devised a unique Pay As You Go (PAYG) Management service especially for unsigned bands and self released artists. No contracts, no blanked demands for 20%, you only pay for support when you need and want it.

Mark has over 10 years experience as an artist manager, and over 17 years experience working as a marketing consultant for brands including Budweiser, Lloyds Bank, Nokia, Samsung, and Vodafone . He has written music marketing thought pieces for The Guardian, Music Think Tank, Reverbnation and The Unsigned Guide and spoken at music conferences including: MIDEM, Cannes Lions, Liverpool Sound City, Off The Record and The European Music Incubator.

As manager of The Daydream Club, Mark has pioneered a new approach to music marketing designed specifically for unsigned bands and independent artists. The results have been dramatic. The Daydream Club regularly attract between 500k and 1m streams on Spotify per month, outperforming every major label, priority act on Spotify.