Meet Robert Craven: CEO of FoodState, a company that has been mastering the art of whole food supplements since 1973 through its MegaFood and INNATE Response brands.

Since joining FoodState in May 2011, Robert’s mission as CEO has been simple – support the company’s mission of improving lives by staying true to the intention of food. In a word – it’s about being “real”. From spearheading the company’s Big T Transparency efforts, a movement focused on building trust with consumers through bold measures that give unprecedented access to behind the scenes of the company, to endorsing internal initiatives like the company’s active Culture Club and paid time off for volunteers, Robert is a leader who is deeply focused on making a difference in the lives of others. That also includes the lives of the brand’s farm-fresh partners who are hand-picked for the highest quality ingredients and commitments to sustainable farming. With more than half a million pounds of produce delivered to the company’s New Hampshire plant each year, Robert relishes his role in bringing together farmers with the brand.

Prior to becoming CEO of FoodState, Robert partnered with natural industry pioneer Jethren Phillips, founder of Spectrum Organic Products, to successfully build a high-growth organic ingredients business. Earlier in his career, Robert was the CEO of whole-foods based supplements company Garden of Life. During his tenure, Garden of Life was recognized with the Nutrition Business Journal’s Gold Award for growth in mid-size companies for ‘03 and ’04, and was #14 on the 2005 Inc. 500 list of fastest growing private companies. He has also worked for The Hackett Group, Boston Scientific and Procter & Gamble.

At FoodState, Robert has found what he likes to call his “sweet spot,” and values a role that allows him the opportunity to change the world, one improved life at a time. Not only is he transforming the way FoodState earns the trust of consumers, but he’s also a proponent for positive change throughout the supplements industry.

Fueling Roberts’ boundless energy and tireless work, he proudly maintains health with his favorite FoodState products like MegaFood Adrenal Strength and MegaFood Turmeric Strength for Whole Body. The FoodState product Robert is most proud of? The MegaFood line of Nutrient Booster Powders, which truly embody the farm-fresh story of FoodState.

Outside of his role at FoodState, Robert sits on the Board of