Roberto Sarjoo

➤ President at Smooth Commerce
➤ B2B SaaS Leader | Digital Ordering & Loyalty Strategist
➤ Marketing Executive | Speaker | Professor | Writer

Roberto Sarjoo is a visionary operator — a strategic leader who blends precision, creativity, and execution to accelerate business growth. As President of Smooth Commerce, he leads a digital ordering, loyalty, and engagement platform that helps enterprise restaurants, hotel brands, and corporate marketplaces deliver branded customer experiences at scale.

With over 15 years of experience in marketing, communications, and business strategy, Roberto has built and scaled high-performing teams, transformed go-to-market strategies, and delivered growth for B2B brands across North America. At Smooth Commerce, he oversees operations, marketing, client success, and product — aligning platform innovation with client success to unlock measurable impact.

Known for turning strategy into action, Roberto combines systems thinking with storytelling, blending traditional and digital marketing to drive engagement, retention, and revenue. He’s led product rollouts across multiple industries, and built loyalty ecosystems that keep brands top-of-mind and in control of their data.

He’s a people-first operator and trusted advisor, with deep expertise in P&L ownership, organizational growth, and cross-functional alignment. Whether guiding product roadmaps or mentoring rising talent, Roberto leads with clarity, structure, and urgency — believing that success is not spontaneous, but built detail by detail.

Details build belief. Belief builds success.