Roger Michael McNall
I am excited about the ever evolving relationship between technology, communication and culture. I'm interested and invested in the apps, tools and networks that help brands and customers communicate. I have a passion for helping brands tell their story. That's why I founded a social media consulting firm called Pancake Social Media. I have worked in various industries and for various brands including Big Y, Eqis Financial, Selix Formalwear/Celebrity Tuxedos, and Crow Watches. I've written strategic and tactical proposals, developed content calendars, and worked directly with stakeholders and been hands-on in the roll-out of social media campaigns. I have led initiatives with varied purpose, including shifting brand and audience, thought-leadership, functional content and more. I come from a journalistic and multi-media background, and I am capable of writing within and creating unique brand voice, as well as rolling out video, social ads, apps and other content & engagement elements.