Roman Kappeler

CEO in Zurich

Roman Kappeler

CEO in Zurich

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I am a senior communications and strategy professional with over two decades of leadership experience in the Swiss, finance and net infrastructure sector. My background combines corporate communications, market strategy and operational management at executive level, including responsibility for budgets, stakeholder alignment and complex transformation initiatives.

I bring deep domain expertise across finance, telecommunications, energy and transport infrastructure, with a strong understanding of regulatory frameworks, industry associations and labour market dynamics. In addition, I have a solid foundation in financial communication, investment products and capital market topics.

My core competencies lie in developing and executing communication and market strategies that create measurable impact: from positioning and reputation management to member and stakeholder engagement, public affairs and employer branding. I am particularly experienced in translating complex, technical or regulatory topics into clear, decision-relevant communication.

I operate at the intersection of strategy and execution. From designing growth and positioning strategies (e.g. for associations and SMEs) to implementing targeted marketing approaches such as account-based marketing and digital visibility.

Languages: German (native), English (fluent), French (professional working proficiency), Italian (conversational) and Portugues (basic).

Outside of work, I spend as much time as possible in nature — skiing, kitesurfing and exploring the mountains of Switzerland and beyond.

  • Work
    • Essentia Nova GmbH