As a passionate digital advertising enthusiast and programmatic expert, I am very excited to share some details about myself. With an overall experience of 9 years in digital strategy, media strategy & buying, & performance marketing. With my overall experience in this field and knowledge across multiple domains, I believe I am the perfect fit for this position and would succeed and add value for this role.

I am working as Adtech Director at MMP worldwide and managing the biggest team in our organization. Currently, I am heading and managing the media buying team and campaign managers. My team is responsible for executing CPM, CPA, CPI, CPCV & CPL based campaigns. I have worked across multiple verticals out of which Banking, Retail, FMCG, Auto, Luxury & Tourism are our top spending clients. We work with all the big 5 agencies in the MENA region. I have experience of managing budgets more than million-dollar across multiple platforms like DV360, MediaMath, Amazon Dsp, Google AdWords, Yoyi, and other marketing platforms based on requirements. I have executed media plans with multiple formats and not just limited to Display, Video, YouTube, and search.

I am very fascinated with the advertising industry and how it keeps on evolving and this has motivated me to keep myself up to date with the latest platforms, technology, and how it works. Hence I am also responsible for onboarding, testing new platforms and technology which will give us a competitive edge in the market. One of my leading projects was to test and onboard an AI-based platform that helps in providing ROAS across your programmatic campaigns.

I have represented my company at Programmatic IO in San Francisco and have participated as a panelist for Webinars related to programmatic advertising in this region. One of my webinars was early this year and I got a chance to share my thoughts on Programmatic advertising after the death of cookies. Would be honored if you can take a look at this.

https://campaignme.com/event/campaign-online-briefing-adtech-strategies-2021/

Thank you for your time in considering me for this position. I would be happy to chat more about my experiences and skills. Please feel free to contact me via phone or email.