Hi. I’m a consumption artist.
I play in the intersection of culture and consumption, seeking to understand how consumer behavior drives large-scale transformational change across society.
It may sound fancy, but what I really do is specialize in strategy: brand-driven innovation; reimagining established brands, creating new to the world brands, and bringing brands to life through experiential marketing, new product and pipeline development. All work is grounded in deep cultural and consumer insights, established through creative and traditional research methodologies.
Currently I’m VP of Strategy at Hill Holliday. In previous lives I was a Strategic Director at Modernista!, for Sears, Food Should Taste Good and Tom’s Shoes. In previous previous lives, I ran global consumer planning for Dell and provided strategic leadership on Bacardi at Y&R NYC. Prior to that I cut my innovation teeth at Redscout on a range of businesses and projects, including Nike, PepsiCo, ESPN, Gatorade, Diageo, Johnson& Johnson and Nickelodeon.
In the name of good work I have driven an ice cream truck across New England, planned a New Year's party that appeared in tabloids, created a coveted custom sneaker, gone to trapeze school, built a sensory lab, been attacked by a kung fu master, and had photography featured in a global travel guide. Occasionally I have time to surf.
I hold a bachelors degree from the University of North Carolina and am a diehard Tarheel hoops junkie. Some of my thoughts have appeared in Advertising’s Young Minds, LVHRD, Marketing Magazine & Murketing. I’m currently creating a piece of technology, developing a photography book on my former life in NYC, and attempting to be a good husband.
Veronica Belmont - about.me user since 2010
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