Roy Reid, APR

Roy Reid, APR, CPRC, is a leading authority on improving results by improving relationships through a greater emphasis on cultivating trust. He works with business leaders and organizations as a counselor, strategist and coach to grow, maintain and protect their interests. He has been named one of the Top 100 Thought Leaders in Trustworthy Business by the group Trust Across American / Around the World. He is an award-winning business and public relations expert and author of Outrageous Trust®, a program designed to improve relationships and help business leaders and organizations achieve greater results. Roy is a sought after speaker on numerous business topics including trust, issues management, crisis communications, ethics, change, and other related topics. He is the Executive Director of Communications for the University of Central Florida (UCF) College of Business. He has worked with and for Fortune 500® companies, private companies, entrepreneurs, professional service firms and public agencies. Roy works to help leaders assess risk and issues within the organization and in the marketplace, and then develop strategies to manage the identified issues from the inside/out.