design is about changing an existing situation into a preferred one. it is about improving peoples’ lives. i am convinced that in order to be successful, design has to be the centre of every business strategy. i am a design thinker, a book author, a speaker, a strategic coach, the founder of the designthinkingtank and i am managing partner at GP designpartners, the vienna-based design consultancy i co-founded in 1992.

notizen über design und management auf rudolfgreger.at.