Russel Lolacher

I'm the Web and Social Media Director for the B.C. Ministry of Transportation and Infrastructure, working to increase the engagement and online presence of TranBC and DriveBC, and I serve as a communications consultant through my company Communications Kitchen.

My love for engaging with people and PR began in promotions, public relations and branding as a radio announcer and producer, where I built relationships with listeners and increased brand awareness for the station and advertisers. Since then, I contract consulted as a social media and public relations strategist for The Weather Network and served as the communications manager and first social media strategist for the B.C. Government Caucus. I currently consult for organizations and small business and have had the pleasure to be invited to speak on social media, branding and communications at various events and in classrooms.

In my "spare time", I write and administrate The Upsell, a blog to look at customer service (which helped me make the Top20 of the CustomerService100) , movie discussion blog Good Film Hunting, and co-host a weekly YouTube show on engagement called Getting Engaged – Online, in Life and at Work. I've also guest blogged for Sprout Social: Insights and LifeHack.org.

Skype ID: rlolacher