Sabina Costa

Political Scientist with majors in Sociology (Research, Business Management and Communications), I love Digital Marketing and in my role as Digital & Intelligence Analyst I am responsible for making data accessible to business groups providing actionable insights to drive changes and shape effective communication strategies.

I had the chance to work in some of the mosts worldwide leading companies such as Microsoft, where I started my career as Digital Analytics Specialist, and Wunderman where I had the opportunity to work on a wide range of industries and clients, such as Microsoft itself, Nokia, Novartis and others.

With a sound background in digital analytics and marketing, I recently joined the Italian Marketing team at IKEA. My goal here is to translate business questions into analytical requirements and to advance the understanding of the consumer decision journey.
I enjoy cooking, gardening, photographing, visiting art & design museums and love tennis, sport in general and being outdoors.