I have 15 + yrs hard core marketing experience ,and since year 2006 dedicated my life for my Passion to work with Senior Citizens. Iam Social Gerontologist by Experience and Founder President of 'Silver Inning Foundation' a Not For Profit and ' Silver Innings ' a Social Enterprise , Working with Senior Citizens. I believe Senior Citizens segment is the most neglected and ignored social segment. At Silver Innings we are working towards creating Elder Friendly World where Ageing becomes a Positive and Rewarding Experience. One of the Focus area of our work is Dementia/Alzheimer’s . With help of Networking , Advocacy , Social Media and Proactive approach I believe we can make difference to life of our Elders .