Sandra Blum

After a business school degree, French & English studies in Geneva & San Francisco, Sandra decided at 25, to leave her life, family and well paid job in corporate Switzerland behind to move to America. Los Angeles became her new home and business coach!

Over 10 years ago Sandra discovered a passion for the web, she studied everything there was to learn. Living in L.A., she created 'Exit Hollywood', a comprehensive resource site for aspiring actors, which soon was receiving thousands of visits from people newly moving to LA for acting. Building such a comprehensive resource website provided invaluable experience, jump starting Sandra's career in web development, SEO & Online Marketing. Up to today, Sandra and her husband are continuing to successfully develop websites for companies in the US and Europe.

During her first pregnancy, Sandra became incredibly frustrated with the lack of detailed information about true safe & non-toxic alternatives for children and started drafting ideas about putting together an eye opening and informative Blog for eco-conscious parents. In 2007, she found the perfect person to team up with when she met Samantha Fox. They instantly shared similar interests and both were passionate moms with a big mission: Finding and sharing the Safest Alternatives for little ones! SafBaby.com was born and MACT Awards followed, awarding only the safest high quality products on the market targeted for kids. Safbaby has become one of the most trusted and visited eco-conscious parenting blogs in the US.

Sandra's latest endeavor: Helping small manufacturers of innovative, high quality and non-toxic/green products based in Western Europe enter the US market and vise versa. Sandra's fluency in German, French and English facilitates communications between manufacturers, distributors, resellers and retailers from Europe and the US. She also offers her vast marketing and research experience through Consulting Services on how businesses can improve their branding, online marketing, social media exposure, website, content and SEO.

Besides dealing with her son's terrible 2's and her daughter's obsession with cats, she's trying to sneak in some other passions of hers that include watching documentaries, taking pictures, vegan cooking, reading 'How to' books and discovering the world with her husband and 2 kids.