Sandrine ANDRO

With lot of years of experience in advertising,

sales promotion, nurture and digital marketing

in various organizations, and after selling

my own agency back in 2007 to Makheia Group.

I established the Strategic Planning division

for Makheia Affinity, a marketing services agency.

I consider my clients’ problematics

through the prism of the brand vision.

This vision consists of an encounter between

the nature of the brand and the expectations

of the latter. Comforted by the rise of interactive

Web, transforming stakeholders into real targets,

assumption is clearly intensifying now.

Both the context and the issues have changed :

the profession and the agencies need to adapt.

Therefore, I’m interested in finding

how brands, agencies, strategic

planning may accompany or forseen

future developments, in order

to always be relevant and

performant regarding customers’

expectations.

Compétences : Strategy

consulting BtoC and BtoB,

social media

marketing,

communication,

E-reputation,

web studies.