Sarah Herron

Sarah has more than a decade of experience managing digital platforms and just plain figuring it out. She specializes in building targeted audiences and creating content her clients are proud to post and tweet.

She managed platforms for HGTV and the Great American Country (GAC) network where her content and SEO strategies helped generate unprecedented web traffic gains and was directly correlated to ratings and product growth. She led the print-to-web conversion of HGTV Magazine from trial to launch. AdAge awarded the publication with the title “Launch of the Year.” Under her leadership, the HGTV Pinterest platform became the top source of social media traffic and was named as one of the Top Pinners to follow by the Huffington Post. Along with curating and optimizing front-facing content for HGTV’s primary website, she was a contributor to the CableFAX award-winning blog “Design Happens.”

Sarah is a founding board member of Clayton-Bradley Academy. She launched the school's initial digital platforms and led the five-month student recruitment campaign. The school opened with 77 tuition-paying students. In the fall of 2015, Sarah helped launch Alliance for Better Nonprofits, a startup resource and training center with the capacity to serve organizations across 25 counties. She led the development and deployment of the center's marketing tools, social media platforms and website with an integrated database. Following the center's launch, Sarah was named as one of the Top 5 Outstanding Young Professionals of Knoxville, receiving an inaugural YPK Community Impact Award.

Sarah served as the senior digital strategist at CMOco, a marketing outsourcing agency. While there, she managed social media for a wide-range of clients including consumer-facing, e-commerce, hospitality, B2B and a public utility.

Most recently, she managed promotions for the Knoxville Screening of Paramount's An Inconvenient Sequel: Truth to Power. The screening sold out in under 24 hours. She manages social media and is developing the communications infrastructure for Dr. Joshua Williams, congressional candidate for Tennessee's 2nd District.