Market Research

Pinpoint Target Audineces for Marketing Success

Marketing is all about getting the right message to the right people so they are more inclined to purchase products, services, subscriptions, or memberships from a specific business, rather than from the competition. Finding the target audience, or audiences, is the key to focusing successful campaigns. Market segmentation is the concept behind pinpointing target audiences to a narrower degree. If the audience is too broad, the campaign may miss the mark and quantitative segmentation not yield a high return on the investment. Segmentation is a strategy that divides an audience into smaller subsets. Subsets are grouped based on needs, priorities, common interests, similar opinions, spending habits, and a number of other factors.Occasional segmentation is determined by associations and online qual company changing needs. It is helpful when advertising products or services that depend on circumstances. Sunblock and tanning lotions, for example, are associated with summer weather, the beach, and being outdoors. Another example is stair lifts. People do not need them until mobility is an issue, so advertisements focus on elderly people. They also appeal to the desire for independence by portraying a person utilizing the lift alone. It is not that people are dependent on the lift, they are more independent because of the lift. Other types of segmentation include demographic, cultural, geographic, behavioral, and lifestyle.There are several companies that provide qualitative research online to identify subsets for businesses. Many consist of simple surveys that only require basic answers. That is useful, but only to a certain point. A few companies, such as Quester, have developed unique systems and approaches that dig deeper into the thoughts, opinions, experiences, and feelings of participants. Artificial intelligence and advanced platforms are utilized to create a two phase process that provides businesses with more specific target audiences that are compatible with business products, brands, objectives, services and goals. Natural language software and trained analysts gather information from phase one, qualitative exploratory, that creates a pre