Shailesh Bhoyare

PPC - Google AdWords, Bing Ads, Marin Software & DoubleClick for Search Certified, Google Analytics, Yahoo Search Marketing, Baidu, Facebook

Senior Manager - Paid Media

7+ years of Experience

Following are my skills ::

  • Create, monitor and grow multiple PPC campaigns across multiple PPC channels
  • Campaign Set-up for Search & Display Network
  • Conducting A/B and multivariate testing, and analyzing results to improve margins
  • Building Keyword List based on geography, products or service offered, competitors name etc.
  • Keyword discovery and expansion
  • Review top keywords ranking by category
  • Ability to analyze data to determine key findings and identify next steps
  • Recommend optimization, creative adjustments and bidding changes
  • Creating Placement Targeted Campaigns
  • Long Tail Keyword Research
  • Strategic Changes to your bids
  • Negative keyword research
  • Reporting, analysis and optimization of online marketing campaigns based against margin targets
  • Create reports on campaign performance (keyword, ad text, placement etc.)
  • Aggregate and analyze search campaign data
  • Monitor, track and report on paid search metrics
  • Analyze visitors behaviour on the landing pages
  • Landing Page Suggestions
  • Quality Score
  • Proficient working on Google AdWords & Bing Ads editors
  • Daily review of the account to optimize performance & more.

Google Analytics:

  • Profile Setup
  • Goal & Funnel Setup
  • Internal Site Search Tracking (if applicable)
  • Ecommerce Tracking (if applicable)
  • Events Tracking
  • Track Full Referring URL
  • Track SEO Rankings
  • Tracking Error 404 Pages and Broken Links (if applicable)
  • Track Internal Links such as PDF Download, Email-To-Link(if applicable)