Shailesh Bhoyare

PPC - Google AdWords & Bing AdCenter Certified, Google Analytics, Yahoo Search Marketing, Baidu, Facebook

Full Time PPC Freelancer

5+ years of Experience

Following are my skills ::

• Create, monitor and grow multiple PPC campaigns across multiple PPC channels
• Campaign Set-up for Search & Display (aka Content) Network - Display Network Expert
• Conducting A/B and multivariate testing, and analyzing results to improve margins
• Building Keyword List based on geography, products or service offered, competitors name etc.
• Keyword discovery and expansion
• Review top keywords ranking by category
• Ability to analyze data to determine key findings and identify next steps
• Recommend optimization, creative adjustments and bidding changes
• Creating Placement Targeted Campaigns
• Long Tail Keyword Research
• Strategic Changes to your bids
• Negative keyword research
• Reporting, analysis and optimization of online marketing campaigns based against margin targets
• Create reports on campaign performance (keyword, ad text, placement etc.)
• Aggregate and analyze search campaign data
• Monitor, track and report on paid search metrics
• Analyze visitors behaviour on the landing pages
• Landing Page Suggestions
• Quality Score
• Google AdWords Editor & MSN AdCenter Desktop
• Daily review of the account to optimize performance & more.

Google Analytics:

• Profile Setup
• Goal & Funnel Setup
• Internal Site Search Tracking (if applicable)
• Ecommerce Tracking (if applicable)
• Events Tracking
• Track Full Referring URL
• Track SEO Rankings
• Tracking Error 404 Pages and Broken Links (if applicable)
• Track Internal Links such as PDF Download, Email-To-Link(if applicable)