Shay Scene

With a background in entertainment journalism beginning as early as high school, Shay Walsh became accomplished in writing and preparing press releases, brochures, promotional materials, and directing website development. Entering into the realm of music publicity, she enjoyed a tenure as a Junior Publicist with E. Mason & Associates, gaining valuable experience in entertainment PR and event management from renowned publicist and owner Elora Mason, who has represented some of Miami's biggest rap stars (Rick Ross, Flo Rida, Trick Daddy) over the last decade. Shay founded her publicity writing firm, Steal the Scene, in September 2008 and began offering freelance services including media alerts, EPK consultation, biographies and website copy. In June of 2009, Shay was approached by Valholla Entertainment CEO Vince Eyma to work exclusively with the Valholla brand and serve as Director of Media Relations for the entire talent roster. She brought her knowledge of public relations and passion for entertainment publicity to the company, specializing in content writing for Valholla’s digital and print materials, representing the label as the point of contact for all media and publicity assigned projects while collaborating with management, marketing, A&R; and promotional departments. She aspires to expand Steal the Scene into a full-fledged PR firm providing an arsenal of innovative skills that build awareness, visibility and effective brand positioning for clients all with a digital zest. Shay's passion for all things PR is fueled by her love for the arts, music and entertainment industry.