Sherlyne Muita

"Champions aren't made in gyms. Champions are made from something they have deep within- a desire, a dream, and a vision that drives them"by Mohammed Ali.

I was born in Nairobi, Kenya and later moved to New Zealand. I have been given the opportunity to travel around the world and discover new cultures and new markets. I am currently In Italy and enjoying it, life can be a box a chocolates.

What can i say i love brands, as my headline states, I am actually crazy about brands. Branding is just not putting lipstick on a monkey its more. Its all about the creativity, strategy, the design, the connection that you make with the consumers, creating lovemarks and making that connection that the consumers are looking for.

Everyday is a learning experience for me, as i connect with different brands everday from the coffee shop around the corner to the restaurant across the street, and i always think to myself of how some brands are doing really great in the market and i would love to be part of them, to how can i use my strategic instict to make a brand better if i worked for them. Branding is everywhere and branding is a part of my life that i have a huge passion and desire for.

Currently studying my masters is brand management and communication and hoping to be part of the branding community and work with some of the greatest brand experts in the market.