I've always been fascinated by people, and what makes them tick. It's led me to many interests from portrait photography to my career in branding.
As a brand consultant, I help brands understand who they are, define who they want to be and design experiences that excite and inspire. I began my career in brand strategy but what I do now is broader than the traditional definition of that. I'm really a business model designer - helping companies re-design their business around a powerful brand idea.
In the past 14 years, I've worked for household names across industries: telcos, consumer electronics, restaurants, hotels, media and industrial companies.
My philosophy is simple: look at your brand as a whole, not as a collection of messages or activities. Treat brand design and business model design as two sides of the same coin; think about them, and act on them, together.
If you want more details, check me out on linkedin.
I'm originally from Bath, in the west of England, but I live in New York City now. I love it here, except sometimes in the Winter....
Veronica Belmont - about.me user since 2010
“First, customize your page. It’s easy and fun to design!”
“Next, connect services and send people to your page.”
“That’s it! Let about.me do all of the work for you.”
Showcase a 360 degree view of who you are
Help people find and follow you on your social networks
Be found for new opportunities