Simon Pont

Simon Pont is a British writer, commentator and brand-builder. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland.

He is the author of 'The Better Mousetrap: Brand Invention in a Media Democracy', 'Digital State: How the Internet is Changing Everything' (both non-fiction), and 'Remember to Breathe' (a novel).