Wibke Ladwig makes the social web accessible to companies, freelancer and private individuals. She calls herself a „Social Web Ranger", who leads visitors into the web and take them over the landform of the social web. 

She conceptualize workshops and training courses, and organizes specialist and networking events. She is coauthor of two specialist books about social media marketing. 

She is one of the most influencing people in Germany for books and publishing in the social web. Formerly she was bookseller. Since 2003 she was working for publishers as an specialist for marketing and digital communication. In 2010 she went into business for herself. 

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