Hugamy startup Founder : you create comic strips online, alone or with friends, you re-enchant your communications, you are your own story teller, using artists graphic design on the go.

Some capabilities :

1. On-Offline scalable Personalization based on customer permission
2. New data strategy added value
3. Digital passionate, enabling IT, operations and marketing collaboration
4. Retail. retail, retail !
5. Start-up and entrepreneurship
6. Customer segmentation, targeting and loyalty

and :) never gives up, plays in present time, does a lot with little, won't get bored, mixes business X social X creation X arts, guess why?

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Sophie started her professional life as ballet dancer (Nancy, Monaco, Nice). She taught classical ballet in 2009-2010 in Paris and practices it in Montreal today.

In 1992, she joined Michelin, where she learned state of the art method of selling practice. At Candia-Yoplait dairy coop, she developed new export business in Eastern Europe and major European retailers.

Recruited National Accounts Director by Unilever, she managed Beauty and Home Care Lines national trade negotiation. Promoted to Director of Sales Development Europe in Brussels she was in charge of the "Strategic Investment for Growth" program and became the representative of the global team on trade investment structuring.

As Orangina-Schweppes Head of Category Management, she create a category vision for soft-drink shared with national retailers. She then joined Bongrain cheese group as Sales Development VP to build unified go–to-market sales force and marketing planning.

In Montreal, Sophie advised Agendize. She lead dunnhumby Canada digital business, developing API's, web solutions and marketing innovations for Metro retail. She has now joined Orckestra, innovative e-commerce platform for retail (love this new adventure !).