Christina Sponselli

Launched my first online network for UC Berkeley in 2002, and the most recent Cal alumni network in August, 2012. As social media director, I have led launches for UC Berkeley on Facebook, Twitter, Pinterest, Google+ and Instagram. Most recently, I launched a brand advocacy program for Berkeley. Before moving to the higher education sector, I was a content director for BearingPoint's technical services group in San Francisco.

I have also worked as a journalist covering federal healthcare policy and interviewed C. Everett Koop, Tipper Gore, and several members of the Clinton cabinet. I was part of the editorial staff of a start-up magazine now known as Health magazine, and honed my fact-checking skills as an intern at Mother Jones magazine.