Steven@StevenCook.me 404.606.8284 www.linkedin.com/in/stevencook1
Steven has 25+ years experience as an accomplished Fortune 500 global strategic brand marketer and Chief Marketing Officer with general management expertise in consumer-centric brand building, transformational innovation, business development and account management with P&G, Coca-Cola and Samsung Electronics, as well as Silicon Valley startup experience.
He has built and led iconic, image-based CPG and durable passion brands globally online and offline in the highly competitive Electronics, Tech, Beverage, Food, Cosmetics, Personal Care, and Health & Well-being categories where building customer intimacy and strong emotional connections with consumers is critical to growing brand equity and KPI results.
Steven currently is the Co-founder, Global CMO, and Head of Business Development for Palo Alto based FanKix.com where the Team is engaging fans, bands and brands with an innovative online social entertainment platform.
Steven was Samsung Electronics SVP, CMO, North America where he led Brand Marketing B2C and B2B teams and agencies across the $25 Billion Divisions. He was part of the Executive Team that contributed to Samsung maintaining its #1 share in HDTV and achieving #1 share in Mobile Phone in the U.S., and creating synergy across Product Groups.
Steven served as Coca-Cola VP Worldwide Strategic Planning, Business Development and Marketing for 13 years leading global and local teams to develop innovative consumer-driven brand strategies, technologies and programs. His brand marketing career started with P&G leading iconic brands and growth initiatives in N. Am, Europe & Asia-Pacific for 13 years.
Steven is regularly invited to Chair CMO events, keynote, and lead panels at global CMO thought leadership conferences. Steven is a Contributing Editor for CMO.com and a Writer for Forbes CMO Network, and has been published in other leading CMO ePubs.
Steven earned his MBA from Penn State University and BSBA from the University of Florida. He is on the Palo Alto-based CMO Council Advisory Board www.CMOCouncil.org/advisory-board-na.php and is on the London-based CMO Exchange Advisory Council. www.CustomerManagementExchange.com/Event.aspx?id=616088 www.linkedin.com/in/StevenCook1
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