Steve Yanovsky

CREATIVE INTELLIGENCE & INNOVATION TRUST in Manhattan, New York

Steve Yanovsky

CREATIVE INTELLIGENCE & INNOVATION TRUST in Manhattan, New York

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Evolution is about change. Change is constant. I am blessed to be a creative catalyst at the intersection of music, technology, advertising and brands.

As an A&R exec at Atlantic Records, I co-founded their digital media department. I launched the first webcasting systems in US concert venues for Apple. I developed music strategy for the X Games, launched Heineken's Red Star Sounds, created music partnerships and campaigns for Bacardi, Coors, Dove, LG, Mountain Dew, NBC Sports, USA Networks, Trojan, Xbox, built the first automotive VOD channel DriverTV and invented a moment sharing protocol for sports fans.

Music, technology and the desire for humans to share what inspires them most are integral to my personal and professional DNA.

  • Work
    • Brand Alchemy
  • Education
    • University of Michigan