I’m an accomplished digital marketer, primarily across mobile & social with broader experience across display, affiliates and paid search. As part of agile cross functional teams at industry disruptive organisations, I’m as happy working with product and engineering teams as I am with international marketing teams, adopting a test-learn-iterate methodology to make meaningful changes. My focus lies beyond just initial acquisition towards the users’ product experience, and how I can contribute and optimise towards lifetime value. Platform experience includes Adwords, Admob, Adroll, Criteo, Facebook, Fiksu, Google Analytics, Google Tag Manager, JIRA, Localytics, Nanigans, Sprout Social, Twitter & Upcast, and I’m as comfortable writing ad copy as I am forecasting budgets.

Currently helping people avoid hidden fees when making international payments at TransferWise.