Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in 2009 started using and evangelizing the term ROR: Return on Relationship™... a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer from 2008 thru 2010, and the one he built for OpenSky where Ted was Chief Social Marketing Officer in 2010 and 2011.
On May 1st, 2011 Ted left OpenSky and accepted the position of Chief Social Marketing Officer at Collective Bias.
Effective September 1st, 2013 Ted left his position at Collective Bias and remains the 5th largest shareholder.
In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!”
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, was released January 29, 2013.
Ted served as a Social Marketing and Engagement Advisor to Big Fuel Communications until they were acquired in March 2011 by Publicis Groupe, and is on the Advisory Boards of EvenVoice, Expressible, Flyplist, OpenSky, SheSpeaks, and Zuberance.
Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. “Listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening. Number one is always try to understand who your customer is and stay true to your brand.”
Your Brand/Business is what you do; your Reputation is what people Remember and Share.
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