Thierry Ferey
Entrepreneur, Digital Marketing Strategist, and Startup Founder in Nantes, France
Somewhere between IT and marketing, there's magic.
Obviously a marketer needs to understand and use the best "MarTech" for their company. However, that software can be confusing, and it's getting more complex by the day. Marketing Technologists can explain in laymen's terms to marketing departments, while simultaneously helping the tech team see how marketers can utilize this technology.
Be it as a start-up founder or working for international high-tech organisations, I held several management positions responsible for Digital strategy, product marketing and management, business development and sales in Europe, the US and Asia.