I am The Brand Guy.This year I was ranked #3 in the world’s Top 30 Branding Professionals.I co-run a Brand Strategy & Design Company called Brandcraft (brandcraft.com.au), and deliver keynote talks and run workshops on Brand YOU, Branding, Change & Innovation, Peak Performance, Sales and Customer Service at conferences and seminars.After working in multi-national ad agencies on brands such as Coca-Cola and Microsoft, I pioneered a new way to do branding in Australia – where everything you DO and SAY as a business must be driven by and aligned to your brand strategy.Companies I have branded in this way include QBE, CSIRO, Mortgage Choice, Data 61, and the Breast Cancer Institute of Australia.I recently published my second book, Are You Living Your Resume Or Your Eulogy? It’s a wake up call for people and workers who are dissatisfied with their lives, often even in the face of their ‘success’.