Tamika Adair

"Reinvent yourself often."
"Live a life filled with questions and an insatiable zeal to answer them."

Hey Love! It's a pleasure to make your acquaintance. Thank you for visiting me in my humble corner of the interwebs universe.

The Curious Creative is a highly adaptable, multidisciplinary, multifaceted integrated art director with 4+ years of experience in digital, print, infographic, and presentation design at non-profits, agencies, and both traditional and digital brands. My digital expertise is infused with traditional design principles, narrative storytelling and design thinking.

Current Career Projection
I'm a wandering explorer within the creative realm of enterprise. In the coming future, I will play matchmaker with brands and their coveted audiences by breeding authenticity, social responsibility, unharnessed creativity, and innovation into their DNA. Inspired from my lifelong quest to understand people from the inside out, I adore uncovering a brand's personality and find out how it ticks.

My Learning Lifestyle
In this current stage of my career, I'm uncovering how to weave powerful and visceral narratives that serve brands as they construct poignant, relevant manifestos to inspire meaningful engagements with their prospective and current fan followings.

I practice the humanistic approach towards brand strategy and experience design. Because the world is made up of a complex web of relationships and interactions, brands need a conduit that will help them build a mutually beneficial relationship with their fans who will covet them for the measure of their lives.

What I'm Awesome At
Since moving to New York City in July 2011, I've found that I have the invaluable ability to recognize unharnessed and unmentored talent. Using my own diverse social circle of creative professionals, whether they work within the creative industries or without, I'm learning how to teach brands to spot elusive raw talent and cultivate their creative ranks.

Design thinking is an essential part of brand maintenance, customer acquisition management, innovation strategy, and a thriving company culture. Because talent retention is a vital contribution to a brand's future success, I'm merging my creative and professional insight towards filling the gaps that digital disruption leaves behind.