Gary J. Nix

I am known as many things: Your favorite brand's de facto ambassador. Propagator of true brandwagoning. Zeitgeist Firestarter. [American] HYPE man. Digerati Deputy. Random comedian. Life observer. Founder of #bespokehashtaggery a/k/a Cobra Kai. Enigmatic wunderkind. Zen BRANDarchist. Keyser Söze.

But more importantly, I'm all about marketing, identity and branding in business. Strategy, Testing, Implementation -- all of these things must be done in order to ensure success. Risk & Reward are my R&R.