Gary J. Nix
Consultant, Teacher, and Mentor in New York
Gary J. Nix
Consultant, Teacher, and Mentor in New York
What is a BRANDarchist?
A BRANDarchist is someone who does things differently than the the authority or the business majority; someone who teaches #brandarchy; a person who puts the BRAND first, before anything, because without it, a business has nothing.
I am a BRANDarchist. I brand first.
Everything I do is starts with strategy, but it's brand first.
As a marketer, I research, I market, I advertise, I promote, I measure and I speak, and all of it is brand first.
Everything I do in business is about ultimately about how to generate revenue for a business, and brand first.
Why do I do this?
Because people don't purchase products, THEY BUY BRANDS.
Thus, if you want to speak branding, learn branding or grow a brand, I'm the one to speak to -- first.