Rite .

At Rite, we're a passionate team based in the UAE, dedicated to the belief that true beauty and wellness start from within. We aim to make self-care easy, enjoyable, and delicious. Our journey began with a personal need for better health solutions, recognizing the shift towards plant-based diets and natural alternatives. Despite healthy lifestyles, many still don't get all the nutrients they need, leading half of the Middle East's population to turn to supplements for common issues like fatigue, poor sleep, and stress.

We offer a range of effective, enjoyable solutions—from our signature gummy vitamins to innovative powdered drinks, all designed to address everyday health concerns with blends of vitamins, minerals, botanicals, amino acids, and trace elements. Our mission is to revolutionize beauty and wellness routines, making them simple and enjoyable for everyone, from beauty enthusiasts to busy professionals. By collaborating with top dietitians, nutritionists, and beauty experts, we've crafted high-quality, great-tasting products that transform daily health rituals into delightful experiences. Join us at Rite for a journey towards clean, natural, and enjoyable wellness.