Thiciana Cruz

With a background in marketing, communications, and design, I bring a unique combination of strategic thinking, creative vision, and artistic skills to everything I do. I have an unrelenting drive to uncover new insights and develop new ideas that create brand value and strong customer relationships for my clients, enhance and significantly transform the lives of individuals, and ultimately have a positive impact in the world.

I began my career in São Paulo, working on the creative team of a pharmaceuticals-focused advertising agency, designing events and marketing strategies for a major tire company, and managing accounts across various sectors at a top national ad agency. After relocating to New York in 2005, I worked at a local marketing strategy company on branding, innovation, and positioning projects for Fortune 500 corporations and, most recently, managed the creative design and brand identity of a global tech company.

Outside work, you can find me at my weekly volleyball games or join me on my attempt to try every new restaurant and coffee place in New York. A lifelong lover of the arts, I enjoy visiting museums, art exhibitions, and creating my own art.