Lily is the Founder and CEO of Think Dirty®.

Lily is the Founder and CEO of Think Dirty®, a mobile app that connects ingredient-conscious beauty shoppers to natural beauty brands. Think Dirty's mission is to make reading cosmetic and personal care product labels simple, easy and fun. Think Dirty is the winner of the Mastercard Women Entrepreneurship Competition and a DMZ alumni company. It's also named as one of the Top 25 SheEO Ventures, previously a cohort of MaRS JOLT and CFC Ideaboost. Think Dirty was named one of the best beauty apps by Refinery29 and Brit+ Co. It was also featured on Bloomberg, New York Times, O Magazine, Fast Company, NPR, Huffington Post, TED Blog, Allure Magazine, The Atlantic, PSFK, New York Magazine, Today's Show and Consumer's Report.

Prior to founding Think Dirty, Lily has been an award-winning Art Director in advertising and design for 13 years. She began her career in marketing in the e-commerce department of MoMA, New York. And worked at agencies such as Sid Lee, Idea Couture, TAXI and TBWA\Chiat\Day for international brands in CPG, retail, financial, auto, telecommunications and non-profit sectors. Some of her past clients include Harvard Graduate School of Design, MIT, American Express, Tim Hortons, Holt Renfrew, Joe Fresh and Mercedes-Benz.

Lily's passions for design, technology, health, beauty and social impact have led her to a path of building a purpose-driven venture at the intersections of consumer transparency, clean beauty and women's health.

While not keeping her right brain busy, Lily is befriending 🐶, volunteering to causes she believes in and checking off her list of 1000 places to go one continent at a time.

Thanks for reading my profile. Feel free to connect if you are interested in collaborating regarding Think Dirty and/or other related projects, initiatives and speaking engagements.

Past speaking engagements:

Sustainable Cosmetics Summit (New York & Paris)

SXSW Wellness

Move the Dial

TechTO

MarketingTO

Globe Content Studio

PuchaKucha Toronto