I empower my business to business (B2B) clients to tell engaging stories across their earned, owned, and paid media. To do this, I work closely with what I believe are a brand’s biggest assets – their C-Suite executives and subject matter experts (SMEs).

In our ‘post-truth’ world, building trust with buyers and key-decision makers needs to be organic, not a hard sell. In my experience, people like to engage with content from people in leadership positions.

My writing, editing and curation skills ensures busy C-Suite execs and internal experts get to establish their voice on digital channels through interviews, ghost-writing, and social account management. My work is a success when buyers associate our clients’ organisations with people, not merely products.