TOBY BARNES

Toby has been delivering digital products and services since 1995, working in many roles in media and digital through publishing, production and development.

He has worked for a number of key industry leaders such as Emap, Virgin, MTV Networks, and Two Way TV Games. And has worked with a number of global clients including Microsoft, SCEE, Electronic Arts, RSC, Channel 4 and Mattel.  As a founding member of Virgin Media’s Interactive Division launching Europe’s first commercial interactive TV service.  More recently he was responsible for interactive content across mobile, broadband and narrowband for MTV multiple European channels.

Currently one of the principals at the Mudlark Production Company: a multi platform production company "Making Life Playable".  

Toby is Executive Producer on Chromaroma, Mudlark's first major self published project. An online multiplayer game played out as you travel the city with your Oyster Card.

He has spoken at a large number of events such as Playful, SXSW, Games Developer Conference, and Interesting on playful design, cheating, cities, play and open data. He is an advisor to the Greater London Authority, and the Mayor of London on a range of digital issues.

There is a hi-res picture of Toby here on Flickr.