Todd W. Lebo
Jacksonville, FL
As the CEO at Ascend2, I help connect marketing firms to prospective clients with the power of research. Ascend2 is positioned at the intersection of Lead Generation and Research-Based Content Marketing.
LEADER: Develop departments with focus on teamwork, hire based on individual's capacity to grow and fit with team, and implement processes and procedures to increase efficiency.
MARKETER: Leverage 20 years of experience optimizing marketing campaigns, developing and implementing strategy and driving revenue for a wide range of business models.
BUSINESS DEVELOPMENT SPECIALIST: Build strategic alliances with companies that foster relationships, drive ROI and meet short-term and long-term goals.
STRATEGIST AND INNOVATOR: Understand how to construct a strategy to get buy-in and develop a practical plan to implement, measure and optimize to a changing and competitive marketplace.
SUBJECT EXPERT: Experience leading teams in marketing and content on diverse marketing topics, such as: lead generation, social media, email, search, content marketing, optimization, list building, event marketing, lead nurturing, value proposition, product development and more.
EXPERIENCE
CEO – Ascend2, Jacksonville, FL (11/13 – current)
Director of Freeware – SmartBear Software, Beverly, MA (2/13 – 10/13)
Senior Director of Content & Business Development, Director, Marketing & Business Development – MarketingSherpa, MarketingExperiments, MECLABS (4/08 – 1/13)
Marketing Director – Kiplinger Washington Editors (2/02– 4/08)
PRESENTATIONS & EVENT MARKETING
MarketingSherpa Webinars, Email Summit, B2B Summit, Cisco Velocity, and much more.