Tom Nocera

Whether cast in the role of a team leader, or working behind the scenes as a consultant or, as a collaborator with other creative types - as I am in the development of the WAYBACK II time travel video game - my greatest professional satisfaction comes from designing effective communications.  My skills and experience include shaping public opinion by working closely with the news media as an organizational spokesperson. I have provided strategic Public Relations services to selected clients for well over a decade.

My best known client is a federal agency that offers assistance in the aftermath of major disasters.  The SBA has me traveling about half the year.  I also provide guidance to Millisecond Publishing who publish over 500 ebook titles in their Family Forest Genealogy Library.  Early in the relationship with MPC I coined the term "ancestral marketing"and authored an ebook about its implementation.  In 2003 I set up the Ancestral Marketing Institute as a forum for training in ancestral marketing applications to specific industries including the motion picture industry, global travel and tourism, and "big pharma".

Another contribution is my identification of Nocera's Law" which states: "Everything communicates!"

I am knowlegeable and experienced in social media and authored several essays about the phenom that is Twitter.

One of my hobbies is collecting guitars.  I also "collect" Internet "real estate" in the form of websites and domains. I now own The Whole Damn Net (dot com). (See: www.TheWholeDamnNet.com)

I reside near Safety Harbor, FL.   I have earned 3 college degrees, including a B.S. in Aerospace Management (with marketing minor) from Metropolitan State College in Denver and a M.A. in Communications from Western Michigan University.  I am available for speaking engagements to colleges.

On a personal note, I became a grandfather for the first time in January 2010 and I am loving this new role.